Neighborhood Pizza Guy

The owner of Neighborhood Pizza Guy in Boston, Massachusetts, needed an updated logo and website to rebrand their local pizza establishment and attract more residents. I created a logo in Adobe Illustrator that symbolizes the brand of a welcoming pizza maker in your neighborhood, creating good pizza near you. I manipulated the text to represent slices of pizza and a whole pizza, while maintaining a friendly logo by creating a smiley face with the “U” in guy. For the website, I designed it in Adobe XD. I presented more professionally while still maintaining that friendly neighborhood tone that evokes authenticity. The website and logo establish the brand in a visually appealing and user-friendly manner. The challenges I faced were that it was a class project, and I could not get insight from the owner. Tools Adobe Illustrator Adobe XD