Centenary College Marketing

This project involved designing a cohesive suite of digital and social media assets for the Athletic Director at Centenary College. The objective was to promote weekend sporting events to both the campus student body and the broader Shreveport community. The final deliverables required a careful balance: strictly adhering to Centenary’s established institutional brand guidelines while introducing fresh, high-energy creative layouts to drive game-day attendance. Website graphics are designed with horizontal, clean layouts to serve as an intuitive weekend event calendar for web visitors. The social graphic is optimized with bold, vertical layouts designed to cut through the noise of crowded Instagram feeds and drive student interaction.