Centenary College Athletics

The athletic director at Centenary College required social media and website graphics for select sporting events for the Shreveport community. I had to create social and web graphics that adhered to Centenary’s brand guidelines while maintaining a creative and engaging. I used Photoshop to manipulate the images, incorporating texture and the school colors. Then I created a graphic in InDesign with the manipulated images, a clean layout, and centenary athletic assets. The website graphics helped let the audience know what sporting events were happening during the weekends. The social media graphics created more engagement on their Instagram. Some challenges I faced were that the client didn’t understand certain design aspects I implemented, so I had to remove them. I evaluated the effectiveness of the graphics by checking the engagement of Instagram and the website. Tools Adobe Photoshop Adobe InDesign