St. Dominic Village Senior Care Center

As part of my capstone project at BrandExtract, I developed a visual concept and creative direction for St. Dominic Village, a senior living community centered around connection, care, and a strong sense of belonging. The project challenged me to create a concept that reflected the organization’s values while presenting senior living in a warm, modern, and meaningful way. My concept, “Chalice of Community,” was inspired by the idea of a chalice as a vessel that brings people together. I used this symbolism to represent St. Dominic Village as a place where relationships, memories, care, and community are shared and nurtured. The concept focused on celebrating the people and connections that make the community feel like home. I explored how symbolism, typography, color, photography, and visual storytelling could work together to create an inviting and emotionally resonant brand experience. I developed the concept through visual explorations and brand applications designed to communicate warmth, connection, and a sense of belonging.